Visual Expression Guide

The Logo

Nipissing Logo

Consistent use of the Nipissing University logo, which is made up of two elements - the symbol and the wordmark, will help to increase the visibility of Nipissing University, project a strong institutional image, and provide a more cohesive and coordinated identity. This logo is a bold, flexible image that lends itself to a variety of applications and is available in four options. The design of the logo ensures a positive and recognizable impact, even when reduced to a small size.

 

Colour Palette

Colour consistency is a vital part of an identification program. This logo will appear on a diverse range of materials – paper, wood, metal, plastic, glass, etc., and it will be difficult to control the colour variances from one product to another. Nipissing University, therefore, has set out these guidelines to aid in the proper execution of its identity.

Blue

Green

Pantone 295

Process Mix:
Cyan 100%
Magenta 56%
Yellow 0%
Black 34%

RGB:
Red 0
Green 75
Blue 133

Hexadecimal:
#004B85

Vinyl:
Avery: Light Navy
3M: Light blue

Pantone 341

Process Mix:
Cyan 100%
Magenta 0%
Yellow 69%
Black 31%

RGB:
Red 0
Green 127
Blue 96

Hexadecimal:
# 007F60

Vinyl
Avery: Dark Green
3M: Dark Green

The colours indicated above are given in Pantone, Process colours, and are used when producing a paper product. When the application of colour is required n materials other than paper, match the colour to the Pantone colours.

When the logo appears on a white coated or uncoated background, and the opportunity is available for colour, apply Pantone 295 (blue) and Pantone 341 (green).

The RGB and Hexadecimal colours are provided for use on screen and for web respectively.

If only one colour is to be used, consider a one-colour with tint option as seen in the following sections of this manual. Discretion must be used when the logo is to be applied on a background other than white.

Please consult the Marketing & Communications department via comm@nipissingu.ca for assistance with colour options.

Signatures

The following supplied formats are the only acceptable signatures to be used in publications, advertisements and promotional items. The balance between logo and type has already been designed and should not be altered. Choose the logo that best suits your particular need and enlarge or reduce the complete logo to the desired size. Never enlarge or reduce only one element of the logo, but rather size the wordmark and symbol as a unit.

If printing is restricted to one colour in situations such as newspaper advertisement or inexpensive print runs, consider using the blue, black or reverse logo with tint options. In most instances when the logo appears on a white or light-coloured background, the logo should appear in blue or black with a 65% tint on the 'U' in the symbol. In instances where the logo is to appear on black or a dark-coloured background, always reverse or drop the logo out of the background colour so it appears white with a 20% black tint on the 'U' symbol.

Never print the logos in any other colour, screen or tint than what is outlined in this manual.

Stationary

Letterheads

The artwork for the letterhead is shown below on an 8.5" x 11" sheet. There are two different letterheads. Only correspondence originating from the President’s Office will be printed on the President’s Letterhead. All other letterheads are to follow the generic format.

Nipissing Letterhead

 The typeface for the address is in 7pt Arial Regular, with 15pt leading. Be careful to follow the guidelines when printing. Simply follow the layout or use the artwork supplied on disc.

Business Cards and Labels

Nipissing Business Cards

This artwork is for the reproduction of business cards, labels and envelopes. Simply follow the layout or use the artwork supplied on disc.

The information needed for the business cards is the name, degree(s), and title, extension, fax numbers, and email address.

All text for name, degree(s) and title is to be set in 9pt. Arial Bold. Contact information is in 7pt Arial Bold.

Business Card Stock
Byronic Cover
Weight 320m
Arctic White

Label Stock
Gloss Stock
Permanent Adhesive
on rolls of 500

Envelopes

Two Colour Wordmark and Signature (for white envelopes)

envelope colour

Black Wordmark and Signature (for brown or coloured envelopes) 

envelope b&w

 

Coat of Arms

For authorized use of the coat of arms, please direct your request to the Marketing & Communications department via comm@nipissingu.ca or call (705) 474-3450, ext. 4494.

Coat of Arms

Typography

Fonts

Nipissing University uses the font "Futura" for all headlines and titles in printed pieces.

Nipissing University uses the font "Garamond" for all body copy and paragraph text in printed pieces.

In order for most of the Microsoft Publisher templates on this page to work properly, you will need to install these fonts if you do not already have them.

These are compressed archives (i.e. .ZIP files) that contains .TTF files. Once saved to your computer, use the "Fonts" utility within the Control Panel to install these fonts on your system.

For assistance installing fonts, please contact the Help Desk for assistance.