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A team of eight students and two professors are using winter reading week to work with and provide consultation to an ecotourism business in Jamaica.

Upper year students are helping local businesses by developing strategic marketing plans to maximize their organization's outreach, awareness and success. For the students, it’s an opportunity to gain real world experience by applying in class learning to practical scenarios.

The 11 students and two faculty members working on the 2016 iLead Jamaica Expedition have landed in Jamaica and are looking forward to their first meetings with Fern Forest Eco Village in the centre of the Great Fern Forest, in Ocho Rios, Jamaica.

Over the summer, 10 Nipissing University students interested in innovation and entrepreneurship took part in a 16-week paid internship through the Innovation Initiatives Ontario North’s Youth Entrepreneurship Placement Program (YEPP)