Lakers Break the Ice on Mental Health Raises $8264
The Nipissing University Sport Marketing class is proud to announce that the 2018 Lakers Break the Ice on Mental Health event raised $8,264 to support mental health in our community. Past event results were surpassed this year as more than 750 fans were in attendance to cheer on our Lakers teams and to support mental health awareness and fundraising efforts. Proceeds from this event will assist the Canadian Mental Health Association (Nipissing Regional Branch) and NU Listens in delivering essential mental health support programs within our community. Scotiabank has been an important partner for several years and we thank them and the many other organizations and individuals that have championed these important efforts through sponsorships, donations, and fundraising participation. We are fortunate to be part of such a caring and giving community.
This year’s class of 24 students once again stepped up to organize and deliver this important event. Students began working on this project in early September and have learned many important lessons as they venture beyond traditional classroom expectations and manage “real world” demands. The output of this experience is much more than a course grade as students appreciate the importance of community involvement and the satisfaction of not only planning an event, but also actively implementing and evaluating tangible results.