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Dr. John Nadeau

John Nadeau

​Dr. John Nadeau

Faculty of Applied & Professional Studies - School of Business, Associate Professor
office: H122
email: johnn@nipissingu.ca
tel: 705.474.3450
ext: 4548
fax: 705.474.1947
web: John Nadeau Website

Biography:

Dr. Nadeau is an accomplished scholar with 39 papers published in refereed journals, 59 presentations at conferences, and another 15 educational or non-refereed contributions. His work is generally rooted in consumer behaviour by exploring the influence of images on consumer decision making and has examined related questions in the applied marketing areas of sport and tourism. His work has received several national and international awards and appears in A and A+ ranked journals according to the ABDC Journal Quality List 2013 (i.e. International Marketing Review, Journal of Strategic Marketing, Journal of Sport Management, Marketing Intelligence & Planning, and Annals of Tourism Research).

Dr. Nadeau was a recent Director of the School of Business at Nipissing University, Director of the undergraduate program in sport management at Ohio University and was President of the national Administrative Sciences Association of Canada. Previous to his academic career, he gained professional experience in the high technology, media and forestry industries which informs both his teaching and his research.​

Education:

BComm, MMS, PhD, Carleton University

Areas of Specialization:

Marketing

Research Interests:

Consumer behaviour, country image, brand image, ethnicity, sponsorship, sport marketing, tourism

Current & Future Research:

Dr. Nadeau is currently completing a research program which explores mega-event images with the images of host countries and event sponsors. He is looking to expand on the mega-event research to investigate sponsorship and physical activity outcomes among youth during the Youth Olympics. He is also involved in research on marketing in higher education and brand image effects.

Publications:

Referred Publications (Peer Reviewed)

Amanda Paulin, John Nadeau and Jeffrey Dech (forthcoming) “Place and certification cue usage with Canadian forest products,” The International Review of Retail, Distribution and Consumer Research.

Richard Rutter, John Nadeau, Fiona Lettice, Ming Lim, and Suwaid al Shamaisi (forthcoming) “Place Branding of Seaports in the Middle East,” Place Branding and Public Diplomacy.

John Nadeau and Donald Lord (forthcoming) “Justice Motivation and Place Image Influences on Volunteer Tourism: Perceptions, Responses and Deliberations,” Journal of Travel & Tourism Marketing, 34(8).

Leslie Wardley, Charles Belanger and John Nadeau (forthcoming) “A Co-Creation Shift in Learning Management: Work Design for Institutional Commitment and Personal Growth,“ Higher Education.

Richard Rutter, Fiona Lettice and John Nadeau (2017) “Brand Personality in Higher Education: Anthropomorphised University Marketing Communications,” Journal of Marketing for Higher Education, 27(1), 19-39.

John Nadeau, Norm O’Reilly, Erdinc Cakmak, Louise Heslop, and Sonja Verwey (2016) “The Cameo Effect of Host Country and the Transitory Mega-Event: Patterns of Effect on Sponsorship Evaluation for Sport Tourists and Residents,” Journal of Sport Management, 30(6), 656-671. 

Anahit Armenakyan, Norm O’Reilly, Louise Heslop, John Nadeau, and Irene Lu (2016) “It’s All about My Team: Mega-Sport Events and Consumer Attitudes in a Time Series Approach,” Journal of Sport Management, 30(6), 597-614.

David Finch, D. Deephouse, Norman O'Reilly, Bill Foster, Binod Sundararajan, Paul Varella, John Nadeau, and Kimberly A. Bates (2016) “The Business School Scorecard: Examining the Systematic Sources of Business School Value,” Canadian Journal of Administrative Sciences, DOI: 10.1002/cjas.1391.

Norm O'Reilly, Anahit Armenakyan, Irene RR Lu, John Nadeau, Louise A Heslop, Erdinc Cakmak (2016) “Sport mega-events and tourism: contrasting the influence of host country and event,” International Journal of Sport Management and Marketing, 16(3-6), 280-296.

John Nadeau, Norm O’Reilly and Alexander Scott (2016) “Community Sport and the Newcomer Experience in Small Cities,” Sport, Business and Management: an International Journal, 6(2), pp. 110–136.

John Nadeau and Anja H. Olafsen (2015) “Country Image Evaluations and Migration Intentions,” Place Branding and Public Diplomacy, 11(4), 293–308.

John Nadeau, Norm O’Reilly and Louise Heslop (2015) “Cityscape Promotions and the Use of Place Images at the Olympic Games,” Marketing Intelligence & Planning, 33(2), 147 - 163.

Gashaw Abeza, Norm O’Reilly and John Nadeau (2014) “Sport Communication: A Multi-Dimensional Assessment of the Field’s Development,” International Journal of Sport Communication, 7(3), 289-316.

Judith Madill, Norm O’Reilly and John Nadeau (2014), “Financing Social Marketing Programs Through Sponsorship: Implications for Evaluating Social Marketing Programs,” Journal of Social Marketing, 4(1), 22-37.

Anahit Armenakyan, Louise Heslop, John Nadeau, Norm O’Reilly and Irene Lu (2013), “Tell me who's your host and I'll tell you who you are: Olympic Games image before and after the 2008 and 2010 Olympic Games,” International Journal of Sport Management and Marketing, 14 (1/2/3/4): 71-95

John Nadeau, Norm O’Reilly and Louise Heslop (2013), “Linking Place, Mega-Event and Sponsorship Evaluations," Journal of Product & Brand Management, 22 (2), 129-141.

Louise Heslop, John Nadeau, Norm O’Reilly, and Anahit Armenakyan (2013), “Mega-event and Country Co-branding: Image Shifts, Transfers, and Reputational Impacts,” Corporate Reputation Review, Special issue on Nation Branding, 16(1), 7-33. Invited Paper

David Finch, John Nadeau and Norm O’Reilly (2013), “The Future of Marketing Education: A Practitioner’s Perspective,” Journal of Marketing Education, 35(1), 54-67.  Outstanding Article of the Year Award

Armenakyan, A., Heslop, L.A., Nadeau, J., O’Reilly, N. and Lu, I.R.R. (2012) “Does hosting the Olympic Games matter?: Canada and Olympic Games images before and after the 2010 Olympic Games,” International Journal of Sport Management and Marketing, 12(1/2), 111-140.

John Nadeau and Matthew Bradley (2012), “Observing the Influence of Affective States on Parent-Child Interactions and In-Store Purchase Decisions,” Journal of Consumer Behaviour, 11(2), 105-114.

Eric MacIntosh, John Nadeau, Benoit Seguin, Norm O’Reilly, Cheri Bradish and David Legg (2012), “The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes,” Sport Marketing Quarterly, 21(1), 43-52.

Norm O’Reilly, Louise Heslop and John Nadeau (2011), “The Sponsor-Global Event Relationship: A Business-to-Business Tourism Marketing Relationship?” Journal of Sport & Tourism, 16 (3), 231–257.

John Nadeau, Ann Pegoraro, D. Floyd Jones, Norm O’Reilly and Paulo Carvalho (2011), “Community Reflections and Attendance in Professional Sport: Diversity and Team-Market Congruence,” Journal of Sport Management, 25(2), 160-180.

Alan Kaplan, John Nadeau and Norm O’Reilly (2011), “The Hope Statistic as an Alternative Measure of Competitive Balance,” International Journal of Sport Finance, 6(2), 170-184.

John Nadeau, Norm O’Reilly and Louise Heslop (2011), “China’s Olympic Destination:  Tourist Evaluations of China and the Games,” International Journal of Culture, Tourism and Hospitality Research, 5(3), 235-246.

John Nadeau and Kate Griese (2011), “What Customers are Telling Us: Organizational Buyer Attitudes towards Biomass,” The Forestry Chronicle, 87(1), 54-60.

Norm O’Reilly, Alan Kaplan and John Nadeau (2011), “Do Fans Want Their Team to be Competitive in the Short-Term (the next game) or the Long-Term (the full season), and Does the Answer Affect Management Decisions,” European Sport Management Quarterly, 11(1), 73.

Louise Heslop and John Nadeau (2010), “Branding MBA Programs: The Use of Target Market Desired Outcomes for Effective Brand Positioning,” Journal of Marketing for Higher Education, 20(1), 85-117.

Louise Heslop, John Nadeau and Norman O’Reilly (2010), “China and the Olympics: Views from Insiders and Outsiders,” International Marketing Review, 27(4), 404-433.

John Nadeau, Louise Heslop, Norman O’Reilly, and Peter Luk (2009), “Modeling Place Image: Specifying Indicator Direction,” Annals of Tourism Research, 36(4), 735-738.

John Nadeau, Norman O'Reilly, Louise Heslop and Don Lord (2008), “China and the Olympic Games: American and Canadian Views in a Destination Context,” Asian Journal of Tourism and Hospitality Research, 2(2), 3-19.

John Nadeau and Mitch Casselman (2008), “Competitive Advantage with New Product Development: Implications for Life Cycle Theory,” Journal of Strategic Marketing, 16(5), 401-411.

Xing, X., A. Church, N. O’Reilly, A. Pegoraro, J. Nadeau, A. Schweinbenz, L. Heslop, B. Seguin (2008), “Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups,” International Journal of Sports Marketing & Sponsorship, 9(4), 321-335.

John Nadeau, Louise Heslop, Norman O’Reilly, and Peter Luk (2008), “Destination Image in a Country Context,” Annals of Tourism Research, 35(1), 84-106.

Norman O’Reilly, Mark Lyberger, Larry McCarthy, Benoit Seguin and John Nadeau (2008), “Mega-Special-Event Promotions and Intent to Purchase: A Longitudinal Analysis of the Super Bowl,” Journal of Sport Management, 22(4), 392-409.

Norman O’Reilly, Alan Kaplan, Ryan Rahinel, John Nadeau (2008), “If You Can’t Win, Why Should I Buy a Ticket?: Hope, Fan Welfare, and Competitive Balance,” International Journal of Sport Finance, 3(2), 106-118.

Norman O’Reilly, John Nadeau, Mark Harrison and Benoit Seguin (2007), “In-Stadium Sponsorship Evaluation of a Mega-Sponsee: The 2004 Grey Cup,” International Journal of Sports Marketing & Sponsorship, 8(2), 179-198.

Norman O’Reilly and John Nadeau (2006), “Revenue Generation in Professional Sports,” International Journal of Sport Management and Marketing, 1(4), 311-330.

John Nadeau and Norman O’Reilly (2006), “Developing a Profitability Model for Professional Sport Leagues:  The Case of the National Hockey League,” International Journal of Sport Finance, 1(1), 46-62.

Other Referred Contributions (Peer Reviewed)

John Nadeau, Anahit Armenakyan, Norm O’Reilly & Louise Heslop (2017), “Making Sense of Attribution Attempts: Emotional Evanescence in Sponsorship Outcomes” (Montreal, Quebec: Administrative Sciences Association of Canada, May 29-June 1). 

Anahit Armenakyan, John Nadeau and Anja Olafsen (2016), “Destination Youth Olympics: Lillehammer Winter Games” (London, UK: Inaugural Annual Conference of the International Place Branding Association, December 7-9). 

Leslie Wardley, Charles Belanger and John Nadeau (2016), “A Co-Creation Shift in Learning Management: Work Design for Institutional Commitment and Personal Growth”(Edmonton, Alberta: Administrative Sciences Association of Canada, June 4-6). 

Tim Ströbel, Norm O’Reilly, John Nadeau & Herbert Woratschek (2015), “Investigating the Importance of Place Image Dimensions on Travel Intentions in the Context of the Olympic Games” (Dublin, Ireland: European Association for Sport Management Conference, September 9-12).

David Finch, Kimberley Bates, Binod Sundararajan, David Deephouse, Paul Varella, John Nadeau, & Norm O’Reilly (2015), “Opening the Governance of Business Schools: A Multi-Stakeholder View of Performance” (Vancouver, British Columbia: Academy of Management 2015 Annual Meeting, August 7 – 11).

Anahit Armenakyan, Louise Heslop, Irene R.R., John Nadeau, & Norm O'Reilly (2015), “Olympic Games: Does the Host Location Matter?” (Bari, Italy: Academy of Marketing Science World Marketing Congress, July 14 – July 18).

David Finch, Rose Safai Assadzadeh, John Nadeau, & Norm O’Reilly (2015), “Marketing Education in Canada: An Empirical Analysis of Structure and Content”( Halifax, Nova Scotia: Administrative Sciences Association of Canada, June 13-16).

David Finch, Kimberley Bates, Binod Sundararajan, John Nadeau, Norm O’Reilly, Paul Varella, & David Deephouse (2015), “Made in Canada: a multi-stakeholder view of business school performance” (Halifax, Nova Scotia: Administrative Sciences Association of Canada, June 13-16).

Anahit Armenakyan, Louise Heslop, Irene R.R., John Nadeau, & Norm O'Reilly (2014), “Two hosts of one guest: Vancouver vs. Sochi Winter Olympic Games” (London, Ontario: 13th International Symposium for Olympic Research, October 30-31).

David Finch, Norm O’Reilly, David Deephouse, Carola Hillenbrand, John Nadeau, Paul Varella, Loren Falkenberg and Tyler Massie (2014), “Return on Credentials: Building the Case for the Systematic Analysis of the Relationship between Faculty Qualifications and Canadian Business School Outcomes” (Muskoka, Ontario: Administrative Sciences Association of Canada, May 10-13).

John Nadeau & Anja H. Olafsen (2014), “The Influence of Country Image in the Migration Decision-Making Process” (Hertfordshire, United Kingdom: 9th Global Brand Conference of the Academy of Marketing’s Brand Corporate Identity and Reputation Special Interest Group, April 9-11).

Norm O’Reilly, Eric MacIntosh & John Nadeau (2013), “Embarking on an empirical investigation of the impact of a professional sports club” (Istanbul, Turkey: Congress of the European Association for Sport Management, September 11-15).

Anahit Armenakyan, Louise Heslop, John Nadeau, Irene R.R., & Norm O'Reilly (2013), “The role of expectations, confirmation, and perceived performance in Olympic Games attitudes: A cross-national longitudinal” (Melbourne, Australia:  Proceedings of the World Marketing Congress, July 17-20).

David Legg, Norm O’Reilly, Cheri L Bradish, Eric MacIntosh, Benoit Seguin, John Nadeau, Chris Chard & David Stotlar (2013), “Ambush Marketing and the 2010 Vancouver Olympic Winter Games” (Calgary, Alberta: Administrative Sciences Association of Canada, June 8-11). BEST PAPER AWARD

John Nadeau, Norm O’Reilly, & Louise Heslop (2013) “Cityscape Promotions at Mega-Events: The Role of Place Images”(Porto, Portugal: 8th Global Brand Conference of the Academy of Marketing’s Brand Corporate Identity and Reputation Special Interest Group, April 3-5).

Anahit Armenakyan, Norm O'Reilly, Louise Heslop, & John Nadeau (2012), “Sponsorship, Country Images and the Olympic Games: Results of a Research Agenda Around Beijing 2008 and Vancouver 2010” (London, Ontario: 11th International Symposium for Olympic Research, October 19 & 20).

Anahit Armenakyan, Louise Heslop, John Nadeau, Irene R.R., & Norm O'Reilly, (2012), “The role of expectations, confirmation, and perceived performance in Olympic Games attitudes: A cross-national longitudinal study”, 11th International Symposium for Olympic Research, London, Ontario, Canada, October 19-20.

David Finch, John Nadeau, Norm O’Reilly (2012), “The New World of Marketing Work and the Implications on Marketing Education in Canada” (St. John’s, Newfoundland: Administrative Sciences Association of Canada, June 9-12).

Leslie Wardley, John Nadeau & Ann Pegoraro (2012), “A New World of Marketing Higher Education: How Does Institutional Commitment Vary Depending on Intrinsic Factors and Entry Point?” (St. John’s, Newfoundland: Administrative Sciences Association of Canada, June 9-12).

Linda Piper, Natalya Brown & John Nadeau (2012), “Soon Come: Marketing Challenges of Jamaican Ecotourism Operators” (Archanes, Greece: International Conference on Tourism, May 23-26).

Natalya Brown, Linda Piper & John Nadeau (2012), “A Nuh Mi: The case for a broader definition of the eco-tourist in Jamaica.” (Archanes, Greece:  International Conference on Tourism, May 23-26).

John Nadeau, Louise Heslop and Norm O’Reilly (2011), “Jamaica’s Country Image Influence on the Travel Decision” (Runaway Bay, Jamaica:  International Conference on Business, Hospitality and Tourism Management, October 12-14).

John Nadeau, Louise Heslop, Norm O’Reilly, Erdinç Çakmak, and Sonja Verwey (2011), “A Cameo Effect on Sponsorship Brands?: Examining the Evaluations of Tourists during the 2010 South Africa FIFA World Cup” (Madrid, Spain: European Association of Sport Management, September 7-10).

C. Bradish, C. Chard, D. Legg, E. MacIntosh, J. Nadeau, N. O’Reilly, B. Seguin and D. Stotlar (2011), “An Examination of Consumer Perceptions and Olympic Marketing Programs: The Vancouver 2010 Winter Olympic Games” (Madrid, Spain: European Association of Sport Management, September 7-10).

Anahit Armenakyan, Louise Heslop, John Nadeau, and Norm O’Reilly (2011), “The Role of Involvement and Expectations in Olympic Games Attitudes: A Cross-National Study” (Reims, France:  Academy of Marketing Science World Marketing Congress, July 20-23).

John Nadeau, Don Lord, Mark Carswell (2011), “Does Justice or Place Matter for Volunteer Tourism?  Explicit and Implicit Evidence from Volunteer Tourists” (Montreal, Quebec: Administrative Sciences Association of Canada, July 2-5).

David Finch, John Nadeau, and Norm O’Reilly (2011), “The Future of Marketing and Implications on Post-Secondary Marketing Education: An Interactive Symposium” (Montreal, Quebec: Administrative Sciences Association of Canada, July 2-5).

Linda Piper, Natalya Brown and John Nadeau (2011), “Community-based Ecotourism in Jamaica:  An Inclusive Framework of Ecotourism Operator Philosophies and Impact” (Athens, Greece: 7th Annual International Conference on Tourism, June 13-16).

John Nadeau, Louise Heslop, Norm O’Reilly, Sonja Verwey, Anahit Armenakyan, Erdinç Çakmak (2011) “Importance of Country Image to Mega-event Sponsorship Brands: Comparison of Vancouver Winter Olympics and South Africa FIFA World Cup” (Oxford, United Kingdon: 7th Global Brand Conference of the Academy of Marketing’s Brand Corporate Identity and Reputation Special Interest Group, April 5-7).

C. Bradish, E. MacIntosh, N. O’Reilly, B. Seguin, D. Legg, J. Nadeau and D. Stotlar (2010), “Implications from the 2010 Winter Olympic Games: A Research Study Summary for Sport Marketing Theory, Practice and Study” (New Orleans, Louisiana: 8th Annual Conference of the Sport Marketing Association, October 26-29).

Norm O’Reilly, Benoit Séguin and John Nadeau (2010), “Research at the Vancouver 2010 Olympic Games”(London, Ontario: 10th International Symposium for Olympic Research, October 28-30).

Sonja Verwey, John Nadeau, Norm O’Reilly and Louise Heslop (2010), “A Comparison of the Perceptions of Foreign Visitors and South Africans during the 2010 FIFA Soccer World Cup” (Johannesburg, South Africa: Southern African Communication Association Conference, September 27-29).

B. Seguin, C. Bradish, C. Chard, D. Legg, E. MacIntosh, J. Nadeau, N. O’Reilly, D. Stotlar (2010), “2010 Winter Olympic Games: A Study of Consumer Perceptions Regarding Sponsorship, Ambush Marketing and the Olympic Movement” (Prague, Czech Republic:  European Association for Sport Management, September 15-18).

Norman O’Reilly, Louise Heslop and John Nadeau (2010), “The Sponsor-Global Event Relationship: A Business-to-Business Tourism Marketing Relationship?” (Regina, Saskatchewan: Administrative Sciences Association of Canada, May 22-25). HONOURABLE MENTION AWARD

Dennis Jones, David Graham, Ann Pegoraro, Norm O’Reilly and John Nadeau (2010), “Non-Traditional Roles For Women In The Sport And Athletic Industry: Women AS University Mascots” (Regina, Saskatchewan: Administrative Sciences Association of Canada, May 22-25).

John Nadeau, Norman O’Reilly and Louise Heslop (2010), “Consumer Evaluations of Olympic Sponsors: Linking Place, Mega-Event and Sponsorship Evaluations” (Barcelona, Spain: 6th International Conference of the Academy of Marketing’s Special Interest Group on Brand, Corporate Identity and Reputation, April 9-11).

Norman O’Reilly, Louise Heslop and John Nadeau (2010), “Top Sponsors and the International Olympic Committee: A B2B Marketing Relationship?” (Vancouver, B.C.: Sport and Society Conference, March 8-10).

John Nadeau, Norman O’Reilly and Louise Heslop (2009), “China’s Olympic Destination: Beijing Tourist Evaluations of China and the 2008 Games” (Macau, China: 3rd International Conference on Destination Branding and Marketing, December 2-4).  BEST PAPER AWARD

Norman O’Reilly, Louise Heslop and John Nadeau (2009), “The Sponsor-Global Event Relationship: Conceptual Development of a Business-to-Business Tourism Marketing Relationship”(Macau, China: 3rd International Conference on Destination Branding and Marketing, December 2-4).

John Nadeau, Harish Kapoor and Donald Lord (2009), “Agreeable Brands Need Agreeable People: The Relevance and Resonance of Justice Motivation-based Brand Position” (Cambridge, United Kingdom: 5th International Conference of the Academy of Marketing’s Special Interest Group on Brand, Corporate Identity and Reputation, September 1-3).

Louise Heslop, John Nadeau and Norman O’Reilly (2009), “China’s Image Before and After the 2008 Olympic Games:  Not Everything Went as Planned” (Administrative Sciences Association of Canada:  Niagara Falls, Ontario, June 6-9).  BEST PAPER AWARD

Norman O’Reilly, Ann Pegoraro, John Nadeau, Paulo Carvahlo and Floyd Jones (2009), “Community Reflections and Attendance in Professional Sport:  Diversity and Team-Market Congruence” (Administrative Sciences Association of Canada: Niagara Falls, Ontario, June 6-9).

John Nadeau and Louise Heslop (2008), “Responsible Consumers: Motivations of Justice in Purchase Intentions for Products From Less Developed Countries (LDCs)” (Administrative Sciences Association of Canada: Halifax, Nova Scotia, May 25-27).  BEST PAPER AWARD

F. Jones, J. Mak, N. O’Reilly, and J. Nadeau (2007) “Attracting Minorities to a Major League Baseball Park” (North American Society for Sport Management, Miami, USA, June).

N. O’Reilly, M. Lyberger, L. McCarthy, B. Seguin and J. Nadeau (2007), “Intent-to-Purchase and Mega-Special-Event Sponsorship: A Longitudinal Analysis of the Super Bowl” (Academy of Marketing Science: Miami, USA, May).

L. McCarthy, N. O’Reilly, M. Lyberger, B. Seguin and J. Nadeau (2007), “Mega-Special-Event Promotions and Intent-to-Purchase: A Longitudinal Analysis of the Olympic Games” (Congress of the European Association for Sport Management: Torino, Italy, September 12-15).

John Nadeau and Norman O’Reilly (2007) “Salary Caps and Marquee Player Mobility: The Havlat Effect”, 4th Annual Sprott Annual Doctoral Symposium, Eric Sprott School of Business: Ottawa, Canada, April. EXELLENT PRESENTATION AWARD

John Nadeau, Louise Heslop, Norman O’Reilly and Peter Luk (2006), “Climbing to New Heights: Lessons from Mount Everest on PCI and TDI Convergence,” (Administrative Sciences Association of Canada:  Banff, Alberta, June 3-6).  HONOURABLE MENTION AWARD

Louise Heslop and John Nadeau (2006), “What do They Want? Determining Benefits Sought by MBA Program Applicants as an Aid to Branding,” (Administrative Sciences Association of Canada: Banff, Alberta, June 3-6).

Norman O’Reilly, Alan Kaplan and John Nadeau (2006), “Competitive Balance in Professional Team Sport: The Case of Major League Baseball,” (Administrative Sciences Association of Canada:  Banff, Alberta, June 3-6).

Norm O’Reilly and John Nadeau (2006), “The Sponsorship of Country-Based Mega-Events:  Propositions from Product-Country Image Research,” (Sport Marketing Association 2006 Conference: Denver, Colorado, November 2-4).

Norman O’Reilly and John Nadeau (2006), “Diversity and Team-Market Congruence in the NBA,” (North American Society for Sport Management 2006 Conference, Kansas City, May 30 – June 3).

John Nadeau and Norman O’Reilly (2006), “Community Reflections and Attendance in Professional Sport: NBA Team-Market Congruence,” (Sprott School of Business Doctoral Symposium: Ottawa, Ontario, April 6-7).

T. Dewan, P. Luk, N. O’Reilly, I. Berger, L. Heslop, D. Martin, D. Valliere, J. Nadeau, I. Skurnik (2005), “Lessons from climbing the world’s tallest mountain:  Research at 5400 meters,” (Administrative Sciences Association of Canada: Toronto, Ontario, May 28-31).

Louise Heslop and John Nadeau (2004), “A Content Analysis of Canadian Business Schools’ Promotion of MBA Programs,” (Administrative Sciences Association of Canada:  Quebec City, Quebec, June 5-8).

John Nadeau and Norman O’Reilly (2004), “Antecedents of Business Success in the National Hockey League:  A Loglinear Analysis,” (North American Society for Sport Management: Atlanta, Georgia, June 3-5).

John Nadeau and Norman O’Reilly (2004), “Factors Related to Profitability in the National Hockey League,” (Sprott School of Business Doctoral Symposium: Ottawa, Ontario, April).

John Nadeau (2003), “Branding Canada: A Theoretical Perspective,” (Canadian Ethnic Studies Association:  Banff, Alberta, October 2-5).

John Nadeau (2003), “Branding Media Vehicles: Leveraging Image Theory to the Media Environment,” (Administrative Sciences Association of Canada, Marketing Division:  Halifax, Nova Scotia, June 14-17).

John Nadeau, Louise Heslop, Nicolas Papadopoulos, Marjorie Wall and John Liefeld (1999), “NAFTA Product-Country Images: A Canadian Retail Buyer Perspective,” (Saint John, NB:  Administrative Sciences Association of Canada, June 12-15).  BEST PAPER AWARD

Non-Referred Contributions

John Nadeau (2016), “Selling Your Destination,” The NASC Playbook, National Association of Sports Commissions.

John Nadeau and Anja H. Olafsen (2014), “Country Image and Migration Intentions,” Presentation, North Bay Newcomers Network Executive Meeting, June 3.

Meyer Burstein, Victoria Esses, Aurelie Lacassagne and John Nadeau (2012), “LIP-Municipal Interactions and CIC’s Strategic Interests” A report by the Welcoming Communities Initiative.

Hila Taraky, Josephine Rocheleau, John Nadeau and Vic Satzewich (2012), “Phase 2 Report: Attraction and Recruitment of Workers and Entrepreneurs,” report by the Welcoming Communities Initiative.

John Nadeau and Dawn Carlyle (2012), “District of Nipissing Social Services Administration Board: Improving Childcare Service Quality,” Contemporary Canadian Marketing Cases, fourth edition. H F (Herb) MacKenzie, ed. (Toronto, ON: Pearson Canada).

Norm O’Reilly, John Nadeau, Ann Pegoraro, Floyd Jones (2012), “NHL Small Market Expansion: Diversity, Player Selection and Club Profitability,” Contemporary Canadian Marketing Cases, fourth edition. H F (Herb) MacKenzie, ed. (Toronto, ON: Pearson Canada).

Kosar Karimi Pour, Vic Satzewich and John Nadeau (2011) “Analyzing Local Immigration Partnership (LIP) Strategic Plans,” report for the Welcoming Communities Initiative.

John Nadeau, Michaela Clark, Kyle Neely, Alex Scott and Don Curry (2011), “North Bay & District Community Capacity & Needs Report,” report for the Welcoming Communities Initiative, April 9.

Louise Heslop, Anahit Armenakyan, John Nadeau, Norm O’Reilly (2011) “The Tinkerbell Effect: the Power of Beliefs for Canada and the Olympics,” Invited presentation, Carleton University Alumni Association, Vancouver Chapter, Vancouver, British Columbia, March 11.

John Nadeau (2011) Invited Panelist, The Immigration Advantage: How the North Bay Region’s Shift to Attract and Retain Newcomers is Increasing Prosperity, Feb 28-Mar 2.

John Nadeau and Dawn Carlyle (2012), “District of Nipissing Social Services Administration Board: Improving Childcare Service Quality,” Contemporary Canadian Marketing Cases, fourth edition. H F (Herb) MacKenzie, ed. (Toronto, ON: Pearson Canada).

Norm O’Reilly, John Nadeau, Ann Pegoraro, Floyd Jones (2012), “NHL Small Market Expansion: Diversity, Player Selection and Club Profitability,” Contemporary Canadian Marketing Cases, fourth edition. H F (Herb) MacKenzie, ed. (Toronto, ON: Pearson Canada).

John Nadeau (2009), “What our Clients are Telling Us: Organizational Buyer Attitudes Toward Biomass,” (North Bay, ON: Biomass Innovation Centre Conference, October 22-23).

John Nadeau, Louise A. Heslop, Norman O’Reilly and Peter Luk (2007), “Climbing to New Heights: Lessons From Mount Everest on PCI and TDI Convergence” Sprott Letters: Frontiers in Business Research and Practice, SL 2007-012.

John Nadeau (2004), “Branding Canada: Can We Brand a Country?,” Canadian Diversity, 3(2), 94-96.

Courses Taught:

​MKTG 3126 Consumer Behaviour

MKTG 3416 Advertising and Promotion

ADMN 2136 Research in Management

MKTG 3436 Social Marketing (formerly called Public & Non-profit Marketing)

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