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Students create successful buzz with dog’s story

Students in Dr. Anahit Armenakyan’s fourth-year marketing campaign were assigned to produce a buzz marketing campaign, one group of dog-loving marketers were successful enough to have their work picked up by the North Bay Nugget.

Students Zack Filipov, Rachel Domanico and Nicole Oshell created a short video for All Heart Pet Rescue, follows a homeless dog’s journey from rescue to adoption.  Their work created enough buzz to capture the attention of reporter PJ Wilson, who interviewed the students for a story in the paper.

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